Don’t be afraid to be flexible! Your idea is great and you know just what you want to do, so why should you pay attention to what anyone else has to say. Because they just might have something to offer. Not necessarily something better, but something that might enhance what you’re doing or make it a bit easier. Being flexible requires having more than one plan and being willing to take risks. We all know that even the most carefully thought out plan can develop bumps. Unfortunately, we aren’t always as in control of the details as much as we like to think we are. ;D
When I read over my last post, I realized that I had neglected to mention the importance of remaining flexible throughout your journey to success. It’s of the utmost importance! In the beginning, when you start putting your project together, you want to be as definite as possible about your goals. It’s also a good idea to define your mission by creating your Mission Statement. You’ll also need to clarify your Vision.
Look at it this way, your business is your vehicle to reach your goals and objectives that will strengthen your Vision. Your Mission gives you the opportunity to tell your story. And it’s all driven by your marketing strategy (the what you’re doing) which is easier to follow when you have a marketing plan (the map explaining how you get from one goal or objective to the next) to let people know about your Vision so they can get involved and help make it a reality!
It’s really not as complicated as it might sound. People make a business plan and forget all about the marketing plan, which is a key element of your business plan, especially if you’re thinking about going after funding. Investors and Angels definitely want to see a viable Marketing Plan.
Determine what it is you want to do, then plan how you want to do it. Set goals and give yourself a time frame for each one. Benchmark your progress and/ or results from a particular campaign or tactic against a competitor that you admire and secretly use as your standard and business model to emulate.
Your Mission Statement tells how you’re going to make your Vision a reality.
As an example, let’s say it’s the amount of money you want to make, like $5000/mo. in sales; that’s your objective. At that point you start introducing a monthly special on each product in your line, with a certain amount being donated to your favorite charity every month, your goal. The planned steps you take every day are your objectives to help you reach your goal.
As I said earlier, your Marketing Plan is a very important part of your Business Plan. You may not have a Marketing Plan in place yet, but you must have a Business Plan.
Your Marketing Plan tells how you plan to not only deliver your product or service, but also communicate your message to the people who will be interested in and unable to refuse what you’re offering. Flexibility in your marketing is necessary. If you find that a tactic doesn’t work, don’t get all stressed out about it! It is not, I repeat NOT the end of the world! Examine the results, see what you can change to get the results you were hoping to achieve. Or, try something all together different, that might yield better results. Remember, that flexibility and growth go hand-in-hand.
The Mission of M’PRESS’D Marketing LLC is to be the ‘go to’ marketing resource for entrepreneurs, industry professionals, local and small business owners, We do this by providing cutting edge technology in the form of mobile marketing tools. Our Mobile Marketing Strategy is customized and tweaked to fit you and your brand.
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